Shrag take their name from an apartment block in their hometown of Brighton, England. According to an interview the quintet did this summer with the blog Rhubarb Bomb, one of the band members lived in a building called Sussex Heights, so their unusual moniker is really an acronym for “Sussex Heights Roving Artist Group.” Not exactly the kind of thing you imagine they settled on expecting to have to market it all these years later to a wider audience. Was this Joy Division? Not at all. The Desperate Bicycles? Shampoo? Bis? Getting warmer…